The Play Every Day campaign is making a difference

Play Every Day staff have evaluated the campaign repeatedly throughout the years. These evaluations show the campaign is reaching many Alaska parents. Families have improved knowledge about the importance of choosing healthy drinks instead of sugary drinks. Evaluations show Alaska parents are making changes that help their children grow up healthy and strong.

You can read more about Play Every Day evaluations by following the links below.

Alaska parents remember and respond to Play Every Day messages:

• 1 out 3 Alaska parents of young children (33%) have seen or heard campaign messages.
• 1 out 3 parents (34%) said the messages gave them new information about drinks.
• Almost 1 out 4 Alaska parents (23%) said they changed the drinks they served their young children because of the campaign.

You can learn more about the first year of this ongoing evaluation by listening to this podcast or by reading any of the following articles:

• Play Every Day Facts: Alaska families are serving fewer sugary drinks to young children (published March 2023)
• Article in the peer-reviewed Health Promotion Practice journal (published November 2022): Alaska’s Play Every Day Campaign Encourages Parents to Serve Healthy Drinks to Young Children
• Play Every Day blog (published November 2022): Alaska mothers changed the drinks they served their families because of Play Every Day’s educational messages

Previous evaluations

• Play Every Day Facts: Sugary Drinks Education campaign (January 2018)
  This evaluation found that fewer Alaska parents in urban communities reported serving their kids one or more sugary drinks during the past week while the campaign was continuously running.

Webpage updated October 2024