Campaign Evaluation
The Play Every Day campaign is making a difference
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Overview
Play Every Day staff have looked at how well the campaign is doing many times over the years. They have found the campaign is reaching many Alaska parents. Families have learned more about how important it is to choose healthy drinks instead of sugary drinks.
These evaluations show Alaska parents are making changes that help their children grow up healthy and strong.
Parents remember and respond
Alaska parents remember and respond to Play Every Day messages:
- 1 in 3 Alaska parents of young children (33%) have seen or heard campaign messages.
- 1 in 3 parents (34%) said the messages gave them new information about drinks.
- Almost 1 in 4 Alaska parents (23%) said they changed the drinks they served their young children because of the campaign.
Learn more by reading any of the following articles:
- Play Every Day Facts: Alaska families are serving fewer sugary drinks to young children (published March 2023)
- Article in the peer-reviewed Health Promotion Practice journal (published November 2022): Alaska’s Play Every Day Campaign Encourages Parents to Serve Healthy Drinks to Young Children
- Play Every Day blog (published November 2022): Alaska mothers changed the drinks they served their families because of Play Every Day’s educational messages
Past Campaign Evaluations
January 2018 Evaluation
January 2018 Evaluation
Play Every Day Facts: Sugary Drinks Education campaign (January 2018)
This evaluation found that fewer Alaska parents in urban communities reported serving their kids one or more sugary drinks during the past week while the campaign was continuously running.